Baby Boomer Business – Twitter – Are You Keeping Track?

Do you have the numbers for Twitter that demonstrate your success? Or are you like many people just get on Twitter and hope for the best? As yourself the question “When it comes to my home based business how do I define success?”

I hear lots of people saying that Twitter is a waste of time, I personally disagree with that and when you measure your efforts you will be able to prove it is time well spent. Hard numbers demonstrate success. Measuring your success on Twitter can be difficult because it is tough to decide what to track and what the numbers mean. But you must know what you want and need to measure.

First You Must Decide What to Measure

You will need to decide what information is valuable for you. There are lots of different tools and applications, new ones every day, but not all of them are helpful.

Create a plan that includes what is important to your home based business success. It really depends on your objectives; what specifically do you want to achieve by using Twitter?

4 common uses for Twitter are…

Outreach tool
Measure follow through
Establish yourself as an expert
Establish your brand
In all cases, ask yourself “What does success look like for me?”. What are the key things that would happen? How could you prove it?

List those goals and then worry about how they will be assessed. It’s possible that not all will be measurable, but many of them will be. Once the goals have been identified, the next step is to choose reliable tools to measure progress.

Tools to Measure Success on Twitter

Tracking your success on Twitter used to be challenging. Now there are a number of tools that are available for your use. Here are 5…

TwInfluence,
Twitalyzer
TwitterFriends
Trendistic
TweetEffect
They Don’t Always Work Exactly The Way You Want

Remember all of these sites get their information from Twitter and how well they are written will be reflected in the accuracy and relevance of your stats and results.

For example, due to real weaknesses in the tool, it can be nearly impossible to accurately measure certain traits once you have a large number of followers. However, DO NOT let that stop you from measuring. Even when numbers are not entirely accurate, you will still be able to see trends, good and bad as you continue to build your Twitter following.

As more users flock to Twitter, creative developers are designing tools that will enable you to measure a multitude of Twitter interactions. It is important that you know where to spend your time on Twitter as it really can be quite a time hog. Measuring will give you a very good picture about where to spend your time and money.

And now, I would like to invite you to get your Free Instant Access to 30 days of Social Media Tips & Techniques to build your home business using Facebook, Twitter, Linkedin and YouTube. Go To http://www.ButterFlyNetworking.com. Here you will receive a free email a day for 30 days with specific instructions for using social media to find contacts, leads, customers and clients. Brought to you by Carla McNeil – Baby Boomer Social Media Mentor.

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