How to Start a Jewelry Business – Twitter Your Artwork
August 16, 2010 by Business Tweeting
Filed under twitter bdcrossing
Using Twitter is a cool way to let your followers know about all the new pieces of jewelry you have made, special deals on your work and bits of information to help your friends and customers get the most from their purchases. I have seen a big jump in jewelers using Twitter to keep their followers informed of sales in their Etsy store or eBay listings, especially during the holiday. Providing a clickable link in your tweet provides a quick and easy way to drive traffic. But how can you get the most from your Twitter relationships?
A cool and personal way to welcome followers is to create a special landing page just for them! The special page can have a coupon code or a cart button with an extended deal just for them or a tip on where to get your best deals. Not only does this make your Twitter follower feel special (somewhat hard to do with the mass social networking and automation going on) you can also track the stats to that page to see just how efficient your Twittering really is.
If you get a good response to the special page, you’ll know to put a little extra effort into your tweets. Social networking is fun, but can be a real time waster for busy jewelers if it isn’t putting more sales in your pocket. Building up a following of targeted prospects is pretty easy, but to snap them into buying mode, offer them good advice and customer service. Cleaning tips and educational information can be used to reward loyal followers.
If a follower mentions your username, retweets one of your tweets or sends you a direct message, say “thank you.” Personalizing your social network contacts can mean a lot in terms of making friends and making sales. The people making the most money from Twitter are not the ones that use automated bots to send a bunch of mass emails. They are the ones that address their followers as individually as they can, reply to messages and offer good advice, not just sales pitches.
No matter how large or small your jewelry business is, you can learn the time proven techniques to expand your business with the #1 guide for taking your jewelry booth, mall store or wholesale jewelry business to the top: “The Ultimate Guide To Jewelry Business Success.”
Lisa Jesse has the #1 website on Google for trend prediction and business people all over the world consult her daily for the best retail advice.
